What is Growth Hacking ? (Videos)

You have created a brilliant product, now what?

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a “lean” launch that focuses on “growth first, budgets second”. Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.

1: A Short Introduction To The Epic World Of Growth Hacking

Growth hacking has become the new religion in marketing and it is changing the game for startups. Despite what you may think upon hearing the term, growth hacking is not the same as the traditional hacking. It is the art of building, improving and making your company grow by using creativity, metrics and analytical thinking.

2: Alistair Croll workshop Lean Analytics & Growth Hacking

Growth Tribe invited Alistair Croll, author of the Lean Analytics to come to Amsterdam to give a workshop about Lean Analytics & Growth Hacking for 60 startups.

Suggested Book:

3: Sales Hacking with Jon Woodroof

Growth Hackers Amsterdam Meetup invited Jon Woodroof, to give a workshop about Sales Hacking.

4: PR Hacking with Robin Wauters, Founding Editor Tech.eu

Growth Hackers Amsterdam Meetup invited Robin Wauters, Founding Editor of Tech.eu to give a workshop about PR Hacking.

5: Growth Hacking. Campus EDU Learning Day

You have created a brilliant product, now what?

During this Learning Day you will learn about growth hacking, marketing and branding strategies, how data can help you take the right advertising decisions and hear from some seasoned entrepreneurs and marketers.