Enroll in this free ALISON online course and learn about understanding your customers to drive product sales.
Tien Tzuo (Chief Strategy Officer with Salesforce.com) discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing.
Understanding Your Customers Course Content
The course includes discussion of:
- How the 21st-century customer learns about new products or services online through online buzz, online PR, and online dialogues;
- Designing a complex product as a layered product that allow customers choose how complex the functionality of the product should be;
- Why businesses must serve the customer by providing a free trial of the product;
- Why businesses must also provide a post-sales service to customers.
This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
Summary of Main Course Features
Duration: 1-2 Hours