Tien Tzuo (Chief Strategy Officer with Salesforce.com) discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing.
Understanding Your Customers Course Content
The course includes discussion of:
- How the 21st-century customer learns about new products or services online through online buzz, online PR, and online dialogues;
- Designing a complex product as a layered product that allow customers choose how complex the functionality of the product should be;
- Why businesses must serve the customer by providing a free trial of the product;
- Why businesses must also provide a post-sales service to customers.
This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
Summary of Main Course Features
Duration: 1-2 Hours