• Home
  • Blog
  • Newsletter
  • Site Map

Best Online Short Courses

Self-paced and Tutor-led Online Education Suggestions:

Understand How Digital Marketing Can Help Your Startup – Free Course

January 16, 2018

If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. The free online course “Online Business: Digital Marketing for Success” will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy. This course is part of the Online Business Success program, which will enable you to launch, market and run your own successful online business.

Digital Marketing

Requirements

This course is targeted at learners who have a small online business or are considering setting up a small online business and wish to understand the principles of digital marketing, how to create a digital marketing strategy, and how to develop components of a campaign and evaluate their effectiveness. No digital marketing skills are necessary.

Online Business: Digital Marketing for Success Course Content

On this course, you will be guided by academics from the College of Business and the Business Enterprise Unit of RMIT University, plus you’ll hear from successful online entrepreneurs about how they run their own digital marketing campaigns.

By the end of the course, you will:

  • Understand digital marketing and the opportunities it presents for online business;
  • Realize the importance of a digital marketing strategy;
  • Know the different forms of digital marketing and best application of each;
  • Create the digital customer journey;
  • Prepare for developing content;
  • Design measurement and analytics.

The course includes the following topics:

  • A step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online;
  • Digital marketing tools – what’s available;
  • The four main components: search, content, social and email;
  • Try the tools and understand the opportunities each presents, to form part of a compelling digital marketing campaign, which will get your online business noticed.

Summary of Main Course Features

  • Educator: Brett Stavenuiter
  • Published by: RMIT University
  • Start Date: To be announced
  • Duration: 4 weeks x 2 hours per week
  • Certificates available

Price: Free

Visit the Course Page

 

Related

Similar Posts You May Like:

Success profilingUnderstand How to Find and Retain the Most Valuable Customers – Free Course digital marketingFundamentals of Marketing Your Business Online – Free Course Pricing for successDiscover Why Pricing is Key to the Success of Your Startup – Free Course Building a Web Business21 Steps To Building A Web Business – Free Course Udemy The Complete Digital Marketing Course 2017The Complete Digital Marketing Course – 12 Courses in 1 Online BusinessDiploma in Web Business Development and Marketing – Free Planning for successTake Your Online Business from Ideation to Implementation – Free Course Digital Marketing AgencyHow To Start Your Own Digital Marketing Agency sustainabilityMarketing Strategy for Sustainable Products and Services – A Free Course Online Marketing BusinessStart Your Own Internet Marketing Company

Filed Under: Lectures, Marketing, Small Business, Web Tagged With: Digital Marketing, Digital marketing tools, Free, online business

Search this Site

About This Site

This site provides information on self-paced and tutor-led online short courses - some of them are free, some are on special offer, and all are excellent value. Use the Search Box, the Main Topics drop-down box, or the Tag Page to find courses that interest you.

Main Topics

Tag Page

Complete List of Tags

Video Marketing Machine

Video Templates

*New customer offer! Top courses from $12.99 when you first visit Udemy.

*New customer offer! Top courses from $12.99 when you first visit Udemy.

*New customer offer! Top courses from $12.99 when you first visit Udemy. End Date: 03/31/2021.

Web Hosting Deal

Web Hosting

Get a Career in Computer Science

Coursera Purple CS Design 3

Textbooks: Rent. Buy. Sell.

Check Your Grammar

The #1 Writing Tool

Free Trial to Create Awesome Videos

Content Samurai Free Trial

Lifetime Learning Access to Eduonix – Only A Few Places Left

Lifetime Access to Eduonix Courses

Amazon Offers

Amazon Prime Free Trial

Sign up for Free Weekly Newsletter

Best Online Courses Newsletter

Enter your email address below to receive a weekly summary with new learning suggestions.

Amazon Gift Ideas

Follow

RSS feed RSS - Posts

Important Links

Contact Us

Terms of Use

Privacy Policy

Best Degree Programs

Online and Distance Learning Degrees

Job Search

Job Search

Copyright © 2023  Best Online Short Courses