Your customers are using Google every single day to search for the products and services you offer, but you’re losing business to your competition because their AdWords campaigns are more optimized than yours are. Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition. The Udemy “Ultimate Google AdWords Course 2016–Stop SEO & Win With PPC!” course will show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.
Ultimate Google AdWords Course 2016 Course Content
This course will teach you:
- How to set up your AdWords account from scratch;
- The theory behind successful online advertising;
- What keywords are and how to use them to your advantage;
- How to set up conversion tracking and how to track phone calls from your website;
- How to track sales, revenue and form submissions using Google AdWords;
- How to take advantage of competitor reports and customer data in your campaigns;
- How to write and A/B test your ads;
- How to increase Quality Score and decrease your cost per click;
- How to structure your account, campaigns, ad groups and keyword lists for optimal results;
- How to analyze keyword data in Excel to gain deeper insight into your data;
- How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses;
- How to monitor your campaign performance on a regular basis;
- How to spot trouble in your account and what you need to do to fix it;
- How to understand your customers from a psychological level;
- …. and much much more!
The course comprises 97 lectures organized into the following fourteen sections:
- Section 1: Introduction (We all gotta start somewhere)
- Section 2: Writing Killer Ads
- Section 3: All About Keywords – The Heartbeat Of Your Account
- Section 4: Account Structure – How To Structure Ad Groups Like A pro
- Section 5: Setting Up Your AdWords Billing
- Section 6: The Incredible Dynamics Of The AdWords Auction
- Section 7: Expanding And Refining Your Campaigns
- Section 8: Negative Keywords – Your Greatest Ally
- Section 9: Making Your Ads Unstoppable With Multiple Ad Extensions
- Section 10: Remarketing – Your Secret Weapon To Converting Like A Boss
- Section 11: Keeping Track Of Profits With Conversion Tracking
- Section 12: Profitable Bidding Strategies
- Section 13: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
- Section 14: Conclusion … Goodbye For Now!
What are the requirements?
- All you need is a laptop, tablet or smartphone with an internet connection!
- NO experience with AdWords required!
Summary of Main Course Features
- Instructor: Isaac Rudansky
- Lectures: 97
- Length: 18.5 hours
- Skill Level: All Levels
- Lifetime access
- 30-day money back guarantee!
- Available on iOS and Android
- Certificate of Completion
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