The Ultimate E-Commerce Conversion Rate Optimization Course

Whether you’re selling concert tickets, shoes or shaving blades, “The Ultimate E-Commerce Conversion Rate Optimization Course” will help you sell more. In this Udemy course, you will learn how to better understand your online customer, access tools to improve your site’s conversion, and the 5 biggest conversion killers. You’ll discover the 11 areas of CRO that can make the biggest difference and increase your online sales. This course is geared specifically towards E-commerce business owners and anyone who wants to increase their e-commerce conversion rate of their store. It draws on the very best insight from a host of international agencies, clients, and seasoned E-commerce consultants, using their split test data compiled to show you exactly how to optimize your store for maximum conversions.

The Ultimate E-Commerce Conversion Rate Optimization Course Content

The topics include what works best for the various parts of your store – Header, Footer, Homepage (including three tactics of how to sell directly from the home page, even to first-time visitors), Videos and images, Product pages, and the Checkout process. The course also includes the best way to deliver shipping and returns information, as well as making sure your site is as fast as possible with easy site speed optimization tactics.

The course comprises 29 Lectures organized into the following eleven sections:

Introduction To User Experience & 3 Ways To Know What Your Customer Wants
Home Page Optimization
Navigation Optimization
Product Search Optimization
Product Page Optimisation
Checkout Optimization
Housekeeping, CRM & Trust
Information Touch Points
Load Speed Optimization
Shipping & Returns Optimization
Customer Retargeting

Requirements

Basic understanding of eCommerce
Willingness to make changes

Summary of Main Course Features

Instructor: The Digital Hack Academy
Lectures: 29
On-demand video: 2.5 hours
Article: 1
Supplemental Resources: 2
Includes:
- 30-Day Money-Back Guarantee
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion