Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
This course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.
The Essential Guide to Entrepreneurship Course Content
The course comprises eight sections and includes the following topics:
Section 1: Introduction
Section 2: Launching
- Ask Simple Questions; Ideas and Prototyping
- Making a mantra; Business models; Telling a story
- Positioning your product; Adoption vs. scaling; Incubation
- Common mistakes Entrepreneurs make; How to forecast
Section 3: Pitching
- The why and how of a pitch; What does your startup do?
- Basics of a pitch; Do the math; My ideal pitch
- Videotape yourself; Things that can go wrong; Things to avoid doing in a pitch
Section 4: Fundraising
- Types of funding; Finding investors
- Rounds of financing; Emailing investors
Section 5: Building a team
- Good tactics for building a team; How do you ensure there is a good fit?
- Checking for references; Getting candidates to join
Section 6: Social Media
- Planning your Social Media Strategy; Creating your Company Profile Page
- Getting your First Followers; Repeating your Tweets & Posts; Using images in your Posts
Section 7: Evangelizing
- Introduction to evangelism; Building a human brand
- Making customers your evangelists; Building communities around your product
Section 8: Conclusion
- The Art of the Start Book
- Change the World
Summary of Main Features
- Instructor: Guy Kawasak
- Lectures: 56
- Articles: 5
- Downloadable Resources: 27
- On-demand video: 4 Hours
- Skill level: All levels