The Essential Guide to Entrepreneurship by Guy Kawasaki

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls

This course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

The Essential Guide to Entrepreneurship Course Content

The course comprises eight sections and includes the following topics:

Section 1: Introduction

Section 2: Launching

• Ask Simple Questions; Ideas and Prototyping
• Making a mantra; Business models; Telling a story
• Positioning your product; Adoption vs. scaling; Incubation
• Common mistakes Entrepreneurs make; How to forecast

Section 3: Pitching

• The why and how of a pitch; What does your startup do?
• Basics of a pitch; Do the math; My ideal pitch
• Videotape yourself; Things that can go wrong; Things to avoid doing in a pitch

Section 4: Fundraising

• Types of funding; Finding investors
• Rounds of financing; Emailing investors

Section 5: Building a team

• Good tactics for building a team; How do you ensure there is a good fit?
• Checking for references; Getting candidates to join

Section 6: Social Media

• Planning your Social Media Strategy; Creating your Company Profile Page
• Getting your First Followers; Repeating your Tweets & Posts; Using images in your Posts

Section 7: Evangelizing

• Introduction to evangelism; Building a human brand
• Making customers your evangelists; Building communities around your product

Section 8: Conclusion

• The Art of the Start Book
• Change the World

Summary of Main Features

• Instructor: Guy Kawasak
• Lectures: 56
• Articles: 5
• Supplemental Resources: 6
• On-demand video: 4 Hours
• Skill level: All levels

Price: $94.99 (click link below to check for special offer details)

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