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The Essential Guide to Entrepreneurship by Guy Kawasaki

February 5, 2021

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls

This course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

Guy Kawasaki Entrepreneurship

The Essential Guide to Entrepreneurship Course Content

The course comprises eight sections and includes the following topics:

Section 1: Introduction

Section 2: Launching

  • Ask Simple Questions; Ideas and Prototyping
  • Making a mantra; Business models; Telling a story
  • Positioning your product; Adoption vs. scaling; Incubation
  • Common mistakes Entrepreneurs make; How to forecast

Section 3: Pitching

  • The why and how of a pitch; What does your startup do?
  • Basics of a pitch; Do the math; My ideal pitch
  • Videotape yourself; Things that can go wrong; Things to avoid doing in a pitch

Section 4: Fundraising

  • Types of funding; Finding investors
  • Rounds of financing; Emailing investors

Section 5: Building a team

  • Good tactics for building a team; How do you ensure there is a good fit?
  • Checking for references; Getting candidates to join

Section 6: Social Media

  • Planning your Social Media Strategy; Creating your Company Profile Page
  • Getting your First Followers; Repeating your Tweets & Posts; Using images in your Posts

Section 7: Evangelizing

  • Introduction to evangelism; Building a human brand
  • Making customers your evangelists; Building communities around your product

Section 8: Conclusion

  • The Art of the Start Book
  • Change the World

Summary of Main Features

  • Instructor: Guy Kawasak
  • Lectures: 56
  • Articles: 5
  • Downloadable Resources: 27
  • On-demand video: 4 Hours
  • Skill level: All levels

Click the link below to check for special offer details

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Filed Under: Business, Entrepreneurship, Small Business Tagged With: Business & Management, Business models, Entrepreneurship, How to forecast

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