The Essential Guide to Entrepreneurship by Guy Kawasaki

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Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls

This course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

The Essential Guide to Entrepreneurship Course Content

The course comprises eight sections and includes the following topics:

Section 1: Introduction

Section 2: Launching

Ask Simple Questions; Ideas and Prototyping
Making a mantra; Business models; Telling a story
Positioning your product; Adoption vs. scaling; Incubation
Common mistakes Entrepreneurs make; How to forecast

Section 3: Pitching

The why and how of a pitch; What does your startup do?
Basics of a pitch; Do the math; My ideal pitch
Videotape yourself; Things that can go wrong; Things to avoid doing in a pitch

Section 4: Fundraising

Types of funding; Finding investors
Rounds of financing; Emailing investors

Section 5: Building a team

Good tactics for building a team; How do you ensure there is a good fit?
Checking for references; Getting candidates to join

Section 6: Social Media

Planning your Social Media Strategy; Creating your Company Profile Page
Getting your First Followers; Repeating your Tweets & Posts; Using images in your Posts