This course introduces the fundamentals of technology entrepreneurship, pioneered in Silicon Valley and now influencing other locations around the world.
You will learn the process used by technology entrepreneurs to start companies. It involves taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth. The class demonstrates the entrepreneurial mindset … when others see insurmountable problems, people look for opportunities in technology and business solutions. A technology entrepreneurial perspective is also a wonderful way of thinking in order to tackle new opportunities in social entrepreneurship, whether it is in government or NGOs (non-profits).
1. Technology and Entrepreneurship Overview
2. Silicon Valley
3. Nine Key Frameworks for Entrepreneurship
4. Business Model Testing, OAP Projects
5. The Founding Team
6. Creativity and Improvisation
8. Technology Life Cycles and Diffusion
9. Case Discussion and Business Models
10. Customer Development and Lean Startups
11. Customer Development and the Business Model Canvas
12. Why is Customer Development So Tough?
14. Startup Genome
15. Entrepreneurial Marketing
16. Entrepreneurial Sales and Marketing
17. Acid Test for Entrepreneurs
18. Entreprenuerial Sales
20. Technology Transfer at Stanford University
21. Entrepreneurship in the Life Sciences
23. Ulu Ventures
24. Focal Labs
25. Venture Finance, Part 1
26. Venture Finance, Part 2
27. Venture Finance, Part 3
28. Course Summary
Instructor: Chuck Eesley
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