Pepsi or Coke? McDonald's or Burger King? Apple or Samsung? Be it the food we eat, or the phones we carry, we all have different choices and we make a purchase based on what we like or see in the product. For brands small and large around the globe, it's important to build excellent products that stand out in a competitive market and becomes the ultimate choice for … [Read more...]
Rethinking the Product Development Process – A Free Online Course
This free online course features Steve Blank who is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering. In this course he discusses rethinking the product development model so that early stage companies can reduce their overall exposure to … [Read more...]