The Alison free online course "Introduction to Advertising" introduces you to the process of advertising including how ad agencies work, the types of advertisements that can be used, and how to evaluate the effectiveness of an ad. The course follows the ad agency Shepardson, Stern, and Kaminsky (SS+K) as it works on an ad campaign for MSNBC. You will learn how to identify … [Read more...]
Learn How to Become an Entrepreneur
Entrepreneurship is one of the most sought-after categories in online learning. After all, the dream of being your own boss and running the show is appealing to a lot of people, including those who didn't originally intend to start their own companies. But getting a business started is very different from actually building and promoting a unique brand that will succeed. If … [Read more...]
The Complete Facebook Ads and Facebook Marketing Course 2015
If you want to be successful with Facebook ads and Facebook marketing, you might love this Udemy course! You get principles and strategies that will work for you based on the instructor's experience building a Facebook page to more than 1 million likes and finding hundreds of clients for free using Facebook pages. Take this course today to see why it is the #1 Facebook course … [Read more...]
Google AdWords for Beginners
Learn how to effectively use AdWords to reach more customers online and grow your business. Google AdWords Course Content Section 1 - Google AdWords Fundamentals AdWords Intro Ad Rank Landing Pages Campaign & Ad Group Fundamentals Section 2 - Targeting and Bidding Location Targeting Language Targeting Bidding & Budgeting Adding Conversion … [Read more...]
Watching TV News: How To Be a Smarter Viewer
Go beyond watching TV news as a couch potato and become an active viewer. This course will change the way you watch television news by giving you the tools to judge for yourself whether what you see is fair, accurate and reliable. To help you do that, we will take you behind the scenes to show you how television news works and how professional journalists make the decisions … [Read more...]
