Social Media Strategy for Small Businesses – Free Course

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The Alison free online course “Social Media Strategy for Small Businesses” introduces you to the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales.

The free course will be of great interest to professionals working in the areas of marketing, social media and branding. It will also be of interest to learners who would like to learn more about how effective social media can drive e-commerce.

Social Media Strategy for Small Businesses Course Content

In the course, you will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.