It is estimated that at least 80% of individuals looking for a hotel, whether it is for business or pleasure will use the Internet as their primary resource to gather information on specific hotels and then purchase their rooms and stay and aside from using the official hotel website or a third party website to book a stay. 60 to 70% of these individuals use social media such as Facebook, Twitter, Instagram, Pinterest, Google, Yelp, and many others to gather information before actually booking their stay the opinions or views and information shared by social media users will directly sway a guest in their hotel stay options.
If you are or aspire to be at the management level in the hospitality industry, then you have got to be aware of the impact social media and all of its various outlets as on the hospitality industry. Social media now allows clients and guests to leave and receive almost instantaneous feedback concerning any hotel anywhere in the world. And as everyone knows, the hospitality industry thrives on its reputation. This is why it’s so important to understand all of the ins and outs of social media and exactly how they impact your business and reputation. The Udemy course “Social Media Marketing: Hospitality & Travel Professionals” is for anyone that aspires to a management position in the hospitality industry, as well as anyone looking to boost the reputation of their hotel and its services using social media to connect with communicating with and understand the needs and wants of their customer base, as well as anyone who is in advertising concerning the hotel industry and the best way to reach a given market demographic.
Social Media Marketing: Hospitality and Travel Professionals – Course Content
Social media has a great power to directly affect a hotel’s profit margin in this day and age, which is why it is very important that hotels remain savvy in the best ways to use social media outlets to their advantage to maintaining a positive reputation and attract as much of a given market demographic as possible. In this course, you will learn to leverage Facebook, Pinterest, Twitter, Google+, Instagram for your travel, hotel or hospitality-based business. You will learn how to take advantage of a blog to generate positive reviews and feedback for your hotel, how to monetize various social media outlets such as Yelp and Pinterest to achieve an even greater profit margin for your hotel, how to achieve glowing five-star reviews on sites that matter, how to spot a negative review and manage your reputation, and how to create a loyal customer base using social media.
The Course comprises 57 Lectures organized into the following sections:
- Social Media Marketing Strategies for Hospitality Professionals
- Calculate Social Media ROI
- Bonus Materials and Resources
Summary of Course Main Features
- Instructor: Brian Cliette
- Lectures: 57
- On-demand video: 1 hour
- Articles: 45
- Downloadable resources: 5
- 30-Day Money-Back Guarantee
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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