Become Remarkable, Find Better Clients, and Do Work That Matters
Whether you’re currently freelancing full-time or you’re stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer — or, as he calls it, “a warrior without a king.”
Seth Godin’s Freelancer Course Content
The course is in fifteen sections and includes the following topics:
Section 1: How to move up
- Why be a freelancer; A warrior without a king
- Moving up the ladder; 5 kinds of freelancing
Section 2: Building assets
- Different forms of merit
- 10 things you deliver to your client
- Building your assets
Section 3: Managing clients
- Choose your customers; Firing a client; Questions to ask a new client
- How to increase demand
- When a client disagrees with your vision
Section 4: Strategies you choose
- Right place right time; Get subscribers
- Building a name as a new freelancer
Section 5: Storytelling
- The 4 principles of storytelling
- Importance of a contract; When a client has a budget
Section 6: Scarcity, value and your choice
- Choose the right business; Local expert vs. wider reach
- Product adoption lifecycle; Different ways to go to market
Section 7: Pricing
- What your craft is worth
- Working for free; Working for exposure
Section 8: Unique voice
- Stories of family fame; Your brand is human
- Finding your edge; Making a living as a fiction writer
Section 9: Reputation
- The testimonial book; It costs too much to shop around
- SEO of a kingdom of one; Competing with cheap labor
Section 10: Promotion
- Promotional choices; Stepping out of your invisibility
- (Don’t) become an insider; Taking the leap as a strategy
Section 11: Organize and connect
- Defining communities
- 500 disconnected people
Section 12: Leverage content
- Your own publishing platform; Leveraging content
- Organize your competitors; Opportunities to consider
Section 13: Sell and promote
- The fear of buying; The obligating question
- Positioning; Patience and choosing your industry
- Pricing and coupons; Displaying prices on a website
Section 14: Going to market
- Be the impresario; Overspecialize
- Go outside the system; Get ‘famous’
Section 15: Turn pro
- Making time; Consistently generating qualified leads
- Financial hygiene; Be smart; Words in -ent; Make a timeline
Summary of Main Course Features
- Instructor: Seth Godin
- Lectures: 88
- On-demand video: 4.5 hours
- Downloadable Resources: 14
- Skill level: All levels
- Includes:
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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