“Conversion optimization is essential because it lets us separate the bullshit from the truth. Data-informed copywriting, design, and communication is the most important movement in the history of modern marketing.” (Oli Gardner)
In the 11-part “Landing Page Conversion Course“, landing page expert Oli Gardner and other renowned conversion rate optimization experts (including Rand Fishkin, Peep Laja, Michael Aagaard, Copyblogger, Hubspot and more), walk you through how to create high-converting landing pages. The course includes step-by-step instructional videos so you can follow along, creating your own landing pages as you go.
Landing Page Conversion Course Content
This free course with expert marketing advice from 10 world-renowned conversion experts comprises the following eleven parts:
- Landing Page 101: Learn why you should never start a marketing campaign without a dedicated landing page.
- The 5 Core Landing Page Elements: Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.
- Call-to-Action Design & Placement: How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.
- Lead Capture Forms: Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.
- Landing Page Copywriting: Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
- Landing Page Design Principles: 4 classic design principles are examined to show how you can design your landing page for conversion.
- The Psychology of Conversion: Understand how to use simple marketing psychology to make your landing pages convert more prospects.
- Post-Conversion Marketing: We’ll teach you how to keep marketing to your leads even after they have converted!
- Landing Page Optimization & Testing: Master the process for landing page optimization and start running your own A/B tests.
- How to Convince Your Boss/Client: Learn the economics of conversion so you can show anyone how to understand the value of optimization.
- Landing Page Examples: Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.
Landing Page Insights From 10 Conversion Experts
- Oli Gardner, Co-Founder of Unbounce (and primary course author)
- Rand Fishkin, Wizard of MOZ
- Peep Laja, ConversionXL
- Michael Aagaard, Content Verve
- Brian Clark, Copyblogger
- Joanna Wiebe, Co-founder, Copyhackers
- Linda Bustos, Get Elastic
- Rich Page
- Roberta Rosenberg, The Copywriter Maven