Learn How to Run Facebook and Instagram Ads

Learn how to run Facebook and Instagram Ads with the 6 Figure Shopify Dropshipping Entrepreneur and Best Selling Instructor – Adam Reed. In the Udemy course “Facebook Ads for E-Commerce: The Complete Guide“, follow along as Adam teaches you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that he takes and the strategies that he uses to build and grow his multiple 6-figure E-Commerce businesses. Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

Facebook Ads for E-Commerce: The Complete Guide – Course Content

The Topics and Areas Covered in this Course include:

Introduction to Facebook Ads and a presentation on their importance in today’s advertising and marketing campaigns, from big brands to small business.
The complete guide to the structure of a Facebook advertising campaign
‘Watch Me Live’ videos that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows, and carousels, as well as an introduction to good advertising copy.
Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
Creating and Installing a Facebook Pixel on to Shopify
A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
An Introduction to Split Testing – How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
Adam’s Personal Playbook for Running, Managing and Scaling my Facebook Ads
… And more!

The Course comprises 154 Lectures organized into the following sections:

Introduction to the Course
Further Information on Facebook Ads
Getting Ready to run Facebook Ads
Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert
The Facebook Ads Campaign Level in Detail
The e-Commerce Debate: Engagement or Conversion?
Ad Set Level in Detail
Watch Me Live: Favourite Ads for Shopify and E-commerce
10 Basic Tips to Better Advertising
The Easy Target: Using Facebook Audience Insights Tool
The Complete Masterclass to Creating Amazing Facebook and Instagram Ads
The Secret Service: Spying on Competitors’ Ad Campaigns
Facebook Pixel for Shopify and e-Commerce
Building Custom Audiences
Building Lookalike Audiences
Using Custom Audiences and Lookalike Audiences
Measuring and Analysing your Facebook Advertising
Advanced Reporting
Some Insider Tips on Targeting Changes for Cheaper CPCs
Introduction to Split Testing: A LIVE Case Study
Scaling Facebook Ads
How I usually Run and Manage my Own E-commerce Campaigns
Course Summary
LIVE Case Study #1
LIVE Case Study #2
LIVE Case Study #3
Bonus Material

Summary of Course Main Features

Instructor: Adam Reed – E-Commerce Entrepreneur and Best Selling Udemy Instructor
Lectures: 154
On-demand video: 10 hours
Articles: 9
Includes:
- 30-Day Money-Back Guarantee
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion