Learn How to Build an e-Business: A Free Course

In the free ALISON online course “Building A Successful E-Business” learn how using computer and internet technology can facilitate a business of any size to successfully build an online e-business. The many benefits of conducting e-business are explained and include expanding a business’s customer base, lowering costs and competing with other businesses.

This course will be of great interest to business professionals in small-to-medium businesses, entrepreneurs, and anyone who wants to start using computer and internet technology to conduct business and reach customers in order to stay up-to-date in the modern digital world.

Building A Successful E-Business Course Content

The course introduces you to the practice of e-business, the different forms of e-business and when they are used. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so. And, you will be introduced to the practices of online marketing and e-commerce. The course includes the following topics:

The different categories of e-business;
The ways e-business can help a business;
Needs and readiness for using e-business;
Ways in which you can find important information related to e-business;
Ways to minimize security risks for a business;
Different types of intellectual property;
The different services available that are provided by e-business service providers;
The different types of websites a business might have;
The steps involved in creating a web presence for a business;
Benefits to online advertising;
Benefits of social media marketing;
Approaches to mobile marketing;
The different areas that are affected when integrating your web system with your business;
Online ordering system options.