Learn How To Advertise Your Business Online – A Free Course

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In the ALISON free online course “Advertising Your Business Online” you will learn about the different options available for advertising businesses online. You will learn about ways in which online advertising can be used to promote a business and reach a wider audience compared with traditional advertising approaches. Advertising online can help your business reach new customers and increase brand awareness.

This free course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online.

Advertising Your Business Online Course Content

The course covers the following topics:

What is meant by social advertising.
The rules of social advertising.
Different social advertising platforms and what they offer.
Key concepts of online display advertising.
Different approaches to online display advertising.
Considerations that need to be made before conducting online display advertising.
The process of search engine optimization.
Best practices, pitfalls and barriers for search engine optimization.
Ways in which to implement search engine optimization.
Ways in which to test the effectiveness of search engine optimization.