Learn About the Role of Competitive Analysis in Marketing – Free Course

Being able to analyze and compare your own company and its competitors is essential in order to be successful. Alison’s free online course “Marketing Management – Business Environment and Strategy” introduces you to the important features of competitor analysis. You will learn about the different objectives of marketing, how they fit into a company’s overall objectives, the strategy behind marketing, and about core business processes and competencies.

This course will be of great interest to business professionals, marketers and those who want to learn about how marketing can be approached in the wider business environment.

Marketing Management – Business Environment and Strategy Course Content

The course introduces you to the important features of competitor analysis, SWOT analysis, and other ways you should be analyzing competitors and customers. The course includes the following topics:

• Important features of competitor analysis;
• Objectives of marketing;
• Ways to analyze a company’s marketing strategy;
• Different strategies for marketing;
• The different factors of the PESTEL framework;
• SWOT Analysis;
• What is involved in competitive analysis.

 

Summary of Main Course Features

• Duration: 2-3 Hours
• Publisher: NPTEL
• Assessments: Yes
• Certification: Yes
• Minimum Grade/Class Level: Third Level

Price: Free

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