Learn About the Key Elements of Entrepreneurial Success - Free Course

William Sahlman is one of the world’s leading authorities on entrepreneurship. As a professor at Harvard Business School, his research focuses on investment and financing decisions made in entrepreneurial ventures at all stages of their development. In the ALISON free online course “Key Elements of Entrepreneurial Success“, Professor Sahlman explains why the best money comes from customers not venture capitalists.

This course will be of great interest to business professionals and students looking for greater knowledge and understanding of the key elements of entrepreneurial success.

Key Elements of Entrepreneurial Success CourseContent

In this course, William Sahlman describes the key elements of an entrepreneurial venture using the example of John Osher who developed the spin toothbrush. He explains how to achieve the greatest value by changing the relationship of these elements to one another and identifies important factors to improve entrepreneurial success.

The course covers the following topics:

Entrepreneurs should focus on generating income from customers rather than on raising venture capital funding;
The entrepreneurs job is to find the investors who add rather than subtract value;
The importance of proactively searching to identify a gap in the market and then leveraging one’s experience;
The four key elements of an entrepreneurial venture.
Create the greatest value by “changing the game”;
The three factors that helped John Osher, the developer of the low-cost spin toothbrush to succeed;
How entrepreneurship is about a way of managing opportunity pursuit, future orientation and relentless execution
regardless of the resources one actually possesses;
Entrepreneurship is about being opportunity driven: recognizing opportunity in all types of circumstance;
The key to successful entrepreneurship is anticipating and dealing with change;
The critical elements to observe in the process of hiring people;
Why the recruitment of good people is hard and the critical importance of fixing hiring mistakes;
The three critical ingredients of venture success.