Before the Internet companies fashioned communication strategies based on whatever medium they had available to them, whether that was print, radio or TV media, to broadcast their message. Companies now realize that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders. They also know that the Internet is not just the Web, but a range of technologies that, in combination, can provide a potent marketing strategy. In the Alison free online course “E-Commerce – Introduction to Internet Marketing Strategies for Businesses“, you will learn about successful Internet marketing techniques and strategies that are being used today by businesses and organizations around the world.
This course will be of great interest to business and marketing professionals and entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies, as well as any learner wanting to learn more about the power of online marketing.
E-Commerce – Introduction to Internet Marketing Strategies for Businesses Course Content
In this course, you will learn how to break down your target audience, how to build a coordinated marketing strategy using the integrated Internet marketing matrix to reach your customers and stakeholders, and how to measure the effectiveness of promotion strategies, and more. This course includes the following topics:
- How companies are using the Internet to market wisely;
- The Integrated Internet Marketing (I2M) model;
- The Web as an advertising medium, using established theoretical models of consumer and industrial buying behavior;
- How to move the customer from being a passive Internet surfer to an interactive user of the medium.
Summary of Main Course Features
- Duration: 1-2 Hours
- Publisher: Global Text Project
- Assessments: Yes
- Certification: Yes