• Home
  • Blog
  • Newsletter
  • Site Map

Best Online Short Courses

Self-paced and Tutor-led Online Education Suggestions:

Introduction to Advertising – A Free Course

July 6, 2017

The Alison free online course “Introduction to Advertising” introduces you to the process of advertising including how ad agencies work, the types of advertisements that can be used, and how to evaluate the effectiveness of an ad. The course follows the ad agency Shepardson, Stern, and Kaminsky (SS+K) as it works on an ad campaign for MSNBC. You will learn how to identify objectives for an ad campaign, the methods that can be used for deploying an advertising message, the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact. You will learn about methods for managing media such as how to use SWOT analysis and asymmetric communications briefs to solve problems. Ad development is a key step and you will learn about copy research, copy testing, how to construct likable ads and how to appeal to consumers. You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management.

This free online course will be of great interest to professionals working in the areas of advertising, marketing, sales and promotion, and who like to learn more about the advertising process. It will also be of interest to students of business and marketing, business owners seeking to promote their goods or services, or even someone who is simply interested in the process behind the promotion of the goods and services they consume.

Advertising

Introduction to Advertising Course Content

The course includes the following topics:

  • The Shepardson, Stern and Kaminsky (SS+K) organization.
  • The five factors that constitute an ad’s likeability, as well as the principles that increase a print ad’s impact.
  • SWOTs and apply them to the solution of a problem.
  • The asymmetric communications brief.
  • How copy research and copy testing is conducted.
  • The types of appeals used by advertisers.
  • Advergaming, the diffusion of innovation, relevance, and resonance.
  • CPM, CPC, CPA, CPV, and CPS.
  • The various radio day-parts.

The course is organized into the following five modules:

  • Module 1: Advertising Campaigns
  • Module 2: Managing Media
  • Module 3: Ad Development
  • Module 4: Media Marketing
  • Module 5: Course assessment

Summary of Course Main Features

  • Publisher: Saylor Foundation
  • Duration: 2-3 Hours
  • Assessment: Yes
  • Certification: Yes
  • Academic – Third Level – Level 1

Price: Free

Visit the Course Page

 

Related

Similar Posts You May Like:

Online BusinessDiploma in Web Business Development and Marketing – Free inbound-marketingLearn The Basics of What Inbound Is All About – Free Course social media marketingSocial Media Strategy for Small Businesses – Free Course Podium Social Media MarketingFree Social Media Education Courses C++ progammingIntroduction to C++ Programming – Free Course retail storeIntroduction to Modern Retailers and Consumers – Free Course digital marketingFundamentals of Marketing Your Business Online – Free Course internet marketing businessLearn About Internet Marketing Strategies for Business – Free Course alison community developmentLearn How To Promote and Fund Your Community Project – Free Course Workers gathered around computers and table at workUnderstanding the Computer Game Development Business – Free Course

Filed Under: Lectures, Marketing Tagged With: Advertising, Marketing, promotion, sales

Search this Site

About This Site

This site provides information on self-paced and tutor-led online short courses - some of them are free, some are on special offer, and all are excellent value. Use the Search Box, the Main Topics drop-down box, or the Tag Page to find courses that interest you.

Main Topics

Tag Page

Complete List of Tags

Video Marketing Machine

Video Templates

*New customer offer! Top courses from $12.99 when you first visit Udemy.

*New customer offer! Top courses from $12.99 when you first visit Udemy.

*New customer offer! Top courses from $12.99 when you first visit Udemy. End Date: 03/31/2021.

Web Hosting Deal

Web Hosting

Get a Career in Computer Science

Coursera Purple CS Design 3

Textbooks: Rent. Buy. Sell.

Check Your Grammar

The #1 Writing Tool

Free Trial to Create Awesome Videos

Content Samurai Free Trial

Lifetime Learning Access to Eduonix – Only A Few Places Left

Lifetime Access to Eduonix Courses

Amazon Offers

Amazon Prime Free Trial

Sign up for Free Weekly Newsletter

Best Online Courses Newsletter

Enter your email address below to receive a weekly summary with new learning suggestions.

Amazon Gift Ideas

Follow

RSS feed RSS - Posts

Important Links

Contact Us

Terms of Use

Privacy Policy

Best Degree Programs

Online and Distance Learning Degrees

Job Search

Job Search

Copyright © 2023  Best Online Short Courses