Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure).
An introduction to the basics of Steve Blank’s famous Customer Development process, where entrepreneurs “get out of the building” to gather massive amounts of customer and marketplace feedback, and then use that feedback to continuously iterate and evolve their startup business models, improving the chances of success at every step.
You’ll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.
Prior knowledge or experience are not required. Passion, tenacity, and a willingness to work hard are essential. Ideally, you’ll join the class with at least a rough idea of the business model of the startup you’ll work on step-by-step through the course of the class.
1 : What We Now Know.
2 : Value Proposition.
3 : Customer Segments.
4 : Channels.
5 : Customer Relationships.
6 : Revenue Models.
7 : Partners.
8 : Resources, Activities and Costs.
Instructor: Steve Blank
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