Google AdWords for Beginners

Learn how to effectively use AdWords to reach more customers online and grow your business.

Google AdWords Course Content

Section 1 – Google AdWords Fundamentals

• AdWords Intro
• Ad Rank
• Landing Pages
• Campaign & Ad Group Fundamentals

Section 2 – Targeting and Bidding

• Location Targeting
• Language Targeting
• Bidding & Budgeting
• Adding Conversion Tracking
• Ad Extensions

Section 3 – Creating Ads & Adding Keywords

• Creating & Writing Ads
• Adding Keywords
• Keyword Match Types
• Dynamic Keyword Insertion

Section 4 – AdWords Strategies & Research Tools

• Competitive Research
• Google Keyword Planner
• Using Google Analytics for Keyword Research

Section 5 – Optimization

• Optimizing Campaign Settings
• Optimizing Through A/B Testing
• Optimizing with Ad Extensions
• Optimizing Click Through Rates
• Optimizing with Negative Keywords

Section 6 – Display and Remarketing

• Display Campaigns
• Intro into Remarketing

Section 7 – Conclusion

• The Wrap-up
• Free AdWords eBook

Summary of Main Course Features

• Instructor: Corey Rabazinski
• Lectures: 44
• Video: 4 Hours
• Price: $49

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