Five Top Business Marketing Courses for Free

Listed below are five top business marketing courses from ALISON. These free online courses will appeal to business professionals who would like to gain marketing insights and ideas, and to students and anyone with an interest in how to achieve marketing success for a business.

1. Introduction to Marketing

Marketing is a crucial function in any business or organisation and is increasingly important in the modern globalized economy.

This free online course will introduce learners to marketing strategies and tools that are used extensively in the marketing industry.

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2. Discovering and Meeting Market Needs

This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this free online course, she talks about how the company strategically goes about researching and developing new products.

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3. Marketing Success for Your Business

Jeffrey Housenbold is president and CEO of Shutterfly. Housenbold has a successful track record of building online consumer franchises by combining commerce and community.

In this free online course, he discusses how entrepreneurial thinking can lead to the success of a business.

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4. E-Commerce – Introduction to Internet Marketing Strategies for Businesses

In this free online course, learn about successful internet marketing techniques and strategies, including how to break down your target audience, how to build a coordinated marketing strategy using the integrated internet marketing matrix, and how to measure the effectiveness of promotion strategies.

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5. Fundamentals of Marketing Your Business Online

This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your website landing page.