“Typography suffers from a severe image problem. Most people either don’t realize there is such a thing, or they think it is the choice between Times and Arial,” admits author Carolyn Brown.
Exploration and experimentation with letter forms and page layout for expressive communication. Fundamental typographic principles, font recognition, and analysis of both historical and post modern design theory. Emphasis on content, form, and technique for effective use of typography in ads, posters, newsletters and other visual communications.
Prerequisites and Advisories
Advisory: Introduction to Graphic Design and Introduction to Computer Graphics, or proficiency using Illustrator and InDesign/Quark software recommended.
Learning the art and craft of typography requires hard work and self-discipline. You should expect to spend at least 12 hours a week completing exercises, working on projects, and reading the text if you would like to complete your learning within the recommended 12 week timeframe.
Required Texts and Materials
1. A Typographic Workbook: A Primer to History, Techniques, and Artistry
3. Beginning Adobe Illustrator skills or other graphic Illustration program
4. Macromedia Flash Player
5. at least 25 fonts installed on your computer
6. a desktop printer
Instructor: Carolyn Brown