This free online course shows how using a narrative can make brand and products stand out from the crowd. High profile creative people, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish, share practical advice about how to create compelling stories that sell products, brands and values.
Brand Storytelling Course Content
- Create a narrative
- Communicate a brand through story
- Engage your audience
- Amplify your message through digital
Learners will have the opportunity to work on a live brief throughout the course, with a cash prize and industry mentoring available for the winning project.
This course is for everyone who wants to understand how storytelling can add value. It will be particularly useful to those studying or already working in the creative industries – specifically in advertising, marketing and design.
It will help if you have a basic understanding of the advertising industry, but it is not essential.
Summary of Key Features
- FREE online course
- Duration: 4 weeks; 3 hours per week
- Educators: Hilary Chittenden and Paul Drake
- In association with: Creative Skillset