Big data is remapping the future of marketing and if you are in business you cannot afford to ignore it. The course “Big Data for Better Performance“, from Open2Study, shows you how big data provides business opportunities and how smart businesses use data to target their offerings and get ahead of market trends.
In the course, you will also consider the promises and threats of big data for organizations and individuals. The capacity to track a customer along the pathway to purchase raises issues of democracy and privacy when such data is collected and used.
Big Data for Better Performance Course Content
The course content includes: basic attributes of big data; data analytics that achieve refinement; positive and negative social impacts of data proliferation; business challenges and opportunities in managing and using big data; and, marketing strategies that can capture trackable data in order to improve the quality of attribution.
The course comprises 30 video lectures organized into four modules as follows:
Module 1: Introduction To Big Data (15 Feb – 21 Feb)
Module 2: Big Data And Marketing (22 Feb – 28 Feb)
Module 3: Principles Of Marketing With Big Data (29 Feb – 6 Mar)
Module 4: Big Data And Predictive Marketing (7 Mar – 13 Mar)
Summary of Main Course Features
- Instructor: Bud Keegan
- Course starts on: 15/02/2016
- Course ends on: 15/03/2016
- Videos: 30
- Total video time: 3 hours
- Study time: 2 – 4 hours per week